by Ross Sharp
From today’s Sydney Morning Herald …
AUSTRALIA’s search for a new identity to match New Zealand’s successful ”100% Pure” and South Africa’s ”Rainbow Nation” brands will see the Government put up $20 million to find it.
Here’s my suggestion –
“AUSTRALIA – WE’RE FULL OF IT”
Multimedia mogul colourNomovement has most generously provided a stunning visual campaign which embodies all those things that made and still makes this nation well and truly full of its fucking self …
UPDATE: Thanks to colourNomovement for the great clip!