OI!

by Ross Sharp

From today’s Sydney Morning Herald

AUSTRALIA’s search for a new identity to match New Zealand’s successful ”100% Pure” and South Africa’s ”Rainbow Nation” brands will see the Government put up $20 million to find it.

Here’s my suggestion –

“AUSTRALIA – WE’RE FULL OF IT”

Multimedia mogul colourNomovement has most generously provided a stunning visual campaign which embodies all those things that made and still makes this nation well and truly full of its fucking self …

UPDATE: Thanks to colourNomovement for the great clip!

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